AMD & Ferrari Win in Spain
By Mario Rodrigues
Date: April 29, 2002
Michael Schumacher reigned supreme
in Spain by
winning the Spanish Grand Prix. His performance was a crushing demonstration
of Ferrari's superiority in Formula One. This takes his Grand Prix wins to 57
and extends his points lead to 21, more than two first place race wins in front.
Gerhard Berger, head of motor sport at Williams' engine partners BMW, said,
"Schumacher is unbeatable." This story
AMD's sponsorship deal with Ferrari provides the Formula One team with support in all areas of computer technology with particular emphasis on engineering data processing and analysis. This support is really paying off. In Ferrari's case, there's more to processor performance than megahertz. "Intel Inside" is not just cutting it on the race track. Ask Intel's underperforming partner BMW/Williams. All those extra megahertz are not able to put pedal to the metal.
Mark Schrader kindly sent in this link that shows Formula One from an ESPN perspective. You'll notice the Compaq presence, they are the main sponsor of BMW/Williams. They have a mini-site that focusses exclusively on their sponsored team. AMD would do well to set up their own mini-site to fully reap the exposure from their current deal. They could go one step further and offer AMD/Ferrari mugs, hats, caps, scarfs, mouse pads, and any other worthwhile paraphernalia. This would further enhance AMD's relationship with the consumer.